Few outdoor brands have origins as practical as Fjällräven. In 1950, a 14-year-old Åke Nordin from Örnsköldsvik on Sweden’s High Coast built a wooden-framed pack to solve the back-ache and sweaty rucksacks of the day. His idea spread the load and improved ventilation. It also set a pattern: identify a real problem outside and design a simple, durable solution.
From cellar workshop to global outfitter
After challenging military service at the FJS Parachute Ranger School, Nordin founded Fjällräven in 1960. The first office was the family flat; the workshop lived in the cellar. Early products included aluminium-framed backpacks, condensation-reducing tents and reliable sleeping bags—kit made to handle Scandinavian conditions. As demand grew, so did the range: hard-wearing trousers, field anoraks and unfussy packs that worked just as well in town.
Design principles that still guide the brand
- Function first: purposeful features and durable fabrics that earn their place.
- Repair over replace: materials you can maintain and re-wax.
- Simplicity: clean lines that cut weight and remove faff.
- Responsibility: long-life design, recycled/organic fibres where possible, and considered sourcing.
What is Fjällräven’s G-1000 fabric and how does Greenland Wax help in UK weather?
G-1000 is a tough poly-cotton weave used across jackets and trousers. A light coat of Greenland Wax increases beading against showers, slows wind-chill and helps the cloth shed dirt—useful in British drizzle and on damp paths. Keep high-heat panels lighter (under the arms, back) to maintain airflow.
Greenland to High Coast: jackets for British showers and wind
The Greenland line balances abrasion resistance and everyday weather protection with practical pocketing. For warmer days, High Coast prioritises breathability and quick drying. Expect reliable hoods, trims that last and a cut that layers easily on breezy seafronts, hill paths and city commutes.
Browse Fjällräven jackets for British weather
Kånken: the square backpack that went everywhere
The square-profile Kånken began as a solution for schoolchildren carrying books. Decades later it’s seen on trains, school runs and airport concourses worldwide.
Is the Kånken good for commuting and air travel?
Yes. The shape fits under seats and overhead bins, with a main compartment that packs like a cube and a front pocket for documents. For devices, consider Kånken Laptop with a padded sleeve. Prefer recycled inputs? Re-Kånken is made from recycled polyester with low-impact dyeing. Like a more refined finish? Kånken No. 2 adds G-1000 HeavyDuty and leather details.
Kånken Laptop vs Classic: which to choose?
Pick Classic for the lowest weight and simplicity. Choose Laptop for a padded device sleeve and a little extra back padding on commutes.
The Numbers series: built for long service
Garments such as the Anorak No. 8 apply heavier weaves and reinforcements where constant use demands it. Many panels are G-1000 so you can add wax to shoulders, sleeves and hems for wet brush and persistent breeze. The idea is control: tune protection where you need it, keep venting where you don’t.
Shaped by real landscapes
Örnsköldsvik’s High Coast—where sea, forest and rock meet—has always been the test bed. The mix of wind, sun and showers pushed Fjällräven towards adaptable layers: pieces that vent on climbs, shed a shower on the way down and stand up to years of use. The same approach suits UK conditions, from Lake District paths to blustery coastal walks.
Community and the culture of getting outside
Fjällräven’s events encourage time outdoors. The Fjällräven Classic turns multi-day trekking into a shared experience. The Fjällräven Polar introduces participants to Arctic sled travel. Both focus on preparation, safety and respect for nature—values embedded in the kit.
Explore the range
- Fjällräven – All Collections
- Jackets | Men’s Trousers | Women’s Trousers
- Kånken Bags | Backpacks | Accessories
