Fjallraven Hoja Cycling Gear

Fjallraven Hoja, launched in 2024 as a sub-brand of Fjallraven, focuses on cycling and bikepacking gear. Building on Fjallraven’s legacy, founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden, Hoja combines the brand’s expertise in durable outdoor equipment with cycling-specific innovation. Inspired by the need for versatile, sustainable gear, the collection uses G-1000 fabric and recycled polyester, offering products like the Hoja Field Suit and Rain Poncho for adventurers seeking functionality and eco-conscious design.

Yes. The Hoja range is designed to cross over between cycling, commuting and casual outdoor use. The Field Suit and Hybrid Trousers look tidy enough for a work commute and perform on gravel paths and light trails. Bags like the Seatbag and Frame Bag attach to standard bike frames.

Fjallraven Hoja products stand out for their cycling-specific design, sustainability, and durability. The Hoja Field Suit and Hybrid Trousers offer versatility, while accessories like the Hoja Seatbag and Rain Poncho optimize bike storage and weather protection. Using eco-friendly materials like G-1000 and recycled polyester, the collection blends functionality with modern aesthetics for cycling and outdoor pursuits.

Fjallraven Hoja products are designed for diverse weather conditions. The Hoja Rider's Wind Jacket provides wind and water resistance, while the Hoja Rain Poncho offers full waterproof protection. The Hoja Wool T-shirt regulates temperature, ensuring comfort in warm or cool conditions, making the collection versatile for various outdoor activities.

Yes, Fjallraven Hoja products are versatile for activities beyond cycling. The Hoja Field Suit and Hybrid Trousers suit hiking or casual wear, while accessories like the Hoja Expandable Hip Pack and Frame Bag are ideal for travel or day trips. Their durable, functional designs adapt seamlessly to various outdoor adventures.