Founded in 1960, Fjällräven has become a benchmark for practical, durable outdoor gear. The brand’s story began with a simple, problem-solving backpack created by Åke Nordin, designed to make carrying schoolbooks easier for Swedish children. Over time, Fjällräven expanded into a full range of outdoor clothing and accessories, with iconic jackets like the Greenland becoming staples in the outdoor community. Yet, the original backpack remains central to the brand’s identity.
The Kånken bag is one of the most recognisable backpacks in the world, striking the perfect balance between function and style. Like any enduring design, the Kånken has been carefully updated over the decades, resulting in versions tailored to different needs. Variants include the Kånken Laptop Bag with a dedicated padded compartment for tech essentials, the Kånken No. 2 with premium leather details and hardwearing G-1000 fabric, and the Re-Kånken Classic Bag, made entirely from recycled polyester for those seeking an eco-conscious option.
The Kånken is available in a huge range of colours, from bright and playful to subtle and understated, making it versatile enough for commuting, travel or outdoor day trips. Some models incorporate leather trims and more muted tones for a refined, mature look, while others keep to the vibrant heritage palette. The consistent thread across all Kånken designs is clarity, considered function, and timeless Scandinavian style.
Form follows function in the Kånken’s design, and the result is a backpack that looks good because it works well. This approach has cemented its status as a global favourite, from school playgrounds to city streets. The only tricky part? Pronouncing Fjällräven’s hometown of Örnsköldsvik – perhaps best attempted without a mouthful of Kendal Mint Cake!
