Fjallraven

Discover Fjällräven at The Sporting Lodge — an official UK stockist for well over a decade. Our curated selection spans durable outerwear, packs and everyday accessories from the Swedish outdoor brand, designed to work on city streets, countryside walks and longer hikes. Not sure which jacket suits your needs? Read our Ultimate Fjällräven Jacket Guide.

Performance & Materials

G-1000 is Fjällräven’s benchmark fabric — tough, breathable and easily adapted with Greenland Wax for added wind and weather resistance. Learn more in our G-1000 guide and Greenland Wax guide. For sizing across jackets, trousers and accessories, see the Fjällräven Size Guide. You’ll also find pieces using Eco-Shell, recycled fibres and PFC-free finishes for dependable protection with a lower impact.

Shop Popular Categories

Browse technical jackets, hard-wearing trousers, classic backpacks and the iconic Kånken range. These links take you to focused, category-specific edits.

Sustainability

Responsible design sits at the core of the brand. Read our interview with Fjällräven’s Sustainability Manager covering materials, supply chain and initiatives such as the Arctic Fox Initiative. Longevity, repairability and clear care guidance help reduce waste over a product’s life.

Everyday & Adventure Use

Breathable layers, practical pocketing and adjustable fits keep you comfortable on local walks, hill days or travel. See why many hikers choose the brand’s legwear in Why Fjällräven Trousers are a Must-Have.

Why Shop Fjällräven with Us?

As an official UK stockist listed on the Fjällräven Store Locator, we guarantee authentic gear. Our expert-curated collection includes hassle-free returns and advice to help you select the ideal product.

Fjällräven — Key Milestones

Fjällräven History & Product Milestones
Year Milestone
1960 Brand founded in Örnsköldsvik, Sweden; early focus on framed backpacks for easier trekking.
1968 Greenland Jacket introduced alongside G-1000 fabric and Greenland Wax.
1974 Expedition Down Jacket launches for severe cold.
1978 Kånken backpack released (Vinylon F); becomes a global staple.
2016 Re-Kånken introduced using recycled polyester and solution dyeing.
2021 Tree-Kånken debuts with Pine Weave plant-based fabric.

Looking for something specific? Try our focused edits: accessories or sale.

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Fjallraven Brand Logo

All Fjällräven FAQs

Fjällräven was founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden, with the vision of making nature more accessible. Starting with an innovative external-frame backpack to address back problems among schoolchildren, the brand expanded into durable outdoor clothing and gear, emphasising sustainability and functional Scandinavian design inspired by Nordic nature.

Fjällräven is a Swedish brand, founded in Örnsköldsvik, Sweden. The name and designs draw from Swedish traditions and the Nordic landscape, reflecting the country's emphasis on outdoor accessibility and sustainability.

No, Fjällräven is not a Japanese brand; it originates from Sweden. Founded by Åke Nordin, it embodies Scandinavian values of functionality, durability, and environmental responsibility in its outdoor apparel and gear.

Fjällräven means 'Arctic fox' in Swedish, where 'fjäll' refers to mountain or fell, and 'räven' means fox. The name symbolizes resilience in harsh environments, mirroring the brand's focus on durable, nature-inspired gear.

Fjällräven is pronounced approximately as 'fyell-rehven' or ‘F-yahl-rah-ven’ in English, with the 'fj' sounding like 'fy' in 'few,' 'äll' like 'ell' in 'bell,' and 'räven' like 'reh-ven.' In Swedish, it's [ˈfjɛ̂lːˌrɛːvɛn], emphasising the first syllable, reflecting its meaning as ‘Arctic Fox’.

Fjällräven prioritises ethical practices, including PFC-free treatments since 2015, use of recycled and organic materials, traceable non-mulesed wool, and avoidance of fur or exotic animal skins. The brand aligns with animal welfare policies and focuses on sustainable sourcing to reduce environmental impact, supported by initiatives like the Arctic Fox Project.

Fjällräven stands out for its commitment to sustainability, using eco-friendly materials like G-1000 fabric and recycled polyester, combined with functional Scandinavian design. The brand's durable, versatile gear promotes outdoor accessibility while minimizing environmental footprint, making it a favourite for adventurers seeking quality and ethics.

The Fjällräven logo features an Arctic fox, symbolizing the brand's name, which means 'Arctic fox' in Swedish. It represents resilience in harsh Nordic environments and underscores the company's efforts to protect endangered species through initiatives like the Arctic Fox Initiative, promoting nature conservation.