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Fjällräven Varmland Heater Hat Safety Orange
Regular price From £70.00Unit price per -
Fjällräven Sormland Padded Jacket Deep Forest
Regular price £380.00Unit price per -
Fjällräven Singi Field Cap Dark Grey
Regular price £50.00Unit price per -
Sale
Fjällräven Womens Vardag Sweater Storm
Regular price £60.00£90.0033% off £60.00Sale -
Fjällräven Womens Vardag Sweater Misty Green
Regular price £90.00Unit price per -
Fjällräven Womens Vardag Summer Shorts Black
Regular price £75.00Unit price per -
Fjällräven Womens Keb Trousers Black
Regular price £215.00Unit price per -
Fjällräven Womens Hemp Blend Out Here T-shirt Chalk White
Regular price £60.00Unit price per -
Fjällräven Womens Abisko Trekking Tights Pro Black / Iron Grey
Regular price £150.00Unit price per -
Sale
Fjällräven Womens Abisko Midsummer Jacket Jade Green / Patina Green
Regular price £165.00£220.0025% off £165.00Sale -
Fjällräven Womens Abisko Lite Fleece Jacket Chalk Rose
Regular price £135.00Unit price per -
Fjällräven Vardag Pile Fleece Black / Dark Grey
Regular price £180.00Unit price per -
Fjällräven Ovik Card Holder Black
Regular price £30.00Unit price per -
Fjällräven Keb Trousers Short Leg Black
Regular price £215.00Unit price per -
Fjällräven Kajka 35 Backpack S/M Coal Black
Regular price £285.00Unit price per -
Fjällräven High Coast Lite Sweater Green
Regular price £90.00Unit price per -
Fjällräven Arctic Fox T-Shirt Indigo Blue
Regular price £50.00Unit price per -
Fjällräven Abisko Trail Stretch Trousers Regular Dark Navy
Regular price £195.00Unit price per -
Fjällräven Abisko Summer Hat Dark Olive
Regular price £60.00Unit price per -
Fjällräven Abisko Mesh Cap Dark Navy
Regular price £40.00Unit price per -
Fjällräven 1960 Logo T-Shirt Chalk White
Regular price £45.00Unit price per -
Fjällräven 1960 Logo T-Shirt Uncle Blue-Melange
Regular price £45.00Unit price per -
Fjällräven Totepack No. 1 Navy
Regular price £130.00Unit price per -
Sold out
Fjällräven Abisko Summer Hat Fossil
Regular price £55.00Unit price perSold out
All Fjällräven FAQs
What is the history of the Fjällräven brand?
Fjällräven was founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden, with the vision of making nature more accessible. Starting with an innovative external-frame backpack to address back problems among schoolchildren, the brand expanded into durable outdoor clothing and gear, emphasising sustainability and functional Scandinavian design inspired by Nordic nature.
Is Fjällräven Swedish or Norwegian?
Fjällräven is a Swedish brand, founded in Örnsköldsvik, Sweden. The name and designs draw from Swedish traditions and the Nordic landscape, reflecting the country's emphasis on outdoor accessibility and sustainability.
Is Fjällräven a Japanese brand?
No, Fjällräven is not a Japanese brand; it originates from Sweden. Founded by Åke Nordin, it embodies Scandinavian values of functionality, durability, and environmental responsibility in its outdoor apparel and gear.
What does Fjällräven mean in Swedish?
Fjällräven means 'Arctic fox' in Swedish, where 'fjäll' refers to mountain or fell, and 'räven' means fox. The name symbolizes resilience in harsh environments, mirroring the brand's focus on durable, nature-inspired gear.
How is Fjällräven pronounced?
Fjällräven is pronounced approximately as 'fyell-rehven' in English, with the 'fj' sounding like 'fy' in 'few,' 'äll' like 'ell' in 'bell,' and 'räven' like 'reh-ven.' In Swedish, it's [ˈfjɛ̂lːˌrɛːvɛn], emphasising the first syllable.
Is Fjällräven ethical?
Fjällräven prioritises ethical practices, including PFC-free treatments since 2015, use of recycled and organic materials, traceable non-mulesed wool, and avoidance of fur or exotic animal skins. The brand aligns with animal welfare policies and focuses on sustainable sourcing to reduce environmental impact.
What is so special about Fjällräven?
Fjällräven stands out for its commitment to sustainability, using eco-friendly materials like G-1000 fabric and recycled polyester, combined with functional Scandinavian design. The brand's durable, versatile gear promotes outdoor accessibility while minimizing environmental footprint, making it a favourite for adventurers seeking quality and ethics.
Why is the Fjällräven logo a fox?
The Fjällräven logo features an Arctic fox, symbolizing the brand's name, which means 'Arctic fox' in Swedish. It represents resilience in harsh Nordic environments and underscores the company's efforts to protect endangered species through initiatives like the Arctic Fox Initiative, promoting nature conservation.