Fjallraven

Fjällräven means 'Arctic fox' in Swedish — 'fjäll' refers to mountain and 'räven' means fox. It is pronounced roughly as 'F-yell-rah-ven'. The brand was founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden.

Fjällräven has been PFC/PFAS-free since 2015, uses traceable down, recycled polyester and organic cotton across the range, and avoids fur and exotic animal skins. The Arctic Fox Initiative funds conservation projects worldwide. Durable, repairable construction is central to the brand's approach to reducing waste.

All Fjällräven products are designed in Sweden. Manufacturing takes place in audited factories across Asia and Europe, with full traceability on materials. Purchasing from an authorised retailer such as The Sporting Lodge (listed on the Fjällräven Store Locator) ensures authenticity.

G-1000 is Fjällräven's signature poly-cotton fabric, densely woven for abrasion resistance, wind protection and UV shielding. It comes in several weights — Original, Lite, Silent, Heavy Duty and Eco — and can be treated with Greenland Wax to increase water resistance. Read the full breakdown in our G-1000 fabric guide.

G-1000 is a tough, breathable poly-cotton that handles wind and light rain, with water resistance tuneable using Greenland Wax. GORE-TEX is a waterproof membrane used in Fjällräven shell jackets for guaranteed protection in heavy or prolonged rain. G-1000 suits mixed conditions and everyday wear; GORE-TEX suits committed wet-weather use. See our Fjällräven x GORE-TEX guide for more detail.

Designed in 1978 to reduce back problems among Swedish schoolchildren, the Kånken's simple boxy shape, light weight and water-resistant Vinylon F fabric made it a practical everyday pack. Its wide colour range and durable construction have since made it a global icon. Browse the full range in our Kånken collection.