Fjallraven

Discover Fjällräven at The Sporting Lodge — an official UK stockist for well over a decade. Founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden, this iconic brand began with innovative backpacks to make nature accessible. Our curated Fjällräven UK selection spans durable outerwear, packs, and everyday accessories, designed for city streets, countryside walks, and longer hikes. Not sure which jacket suits your needs? Dive into our Ultimate Fjällräven Jacket Guide.

Performance & Materials

G-1000 is Fjällräven’s benchmark fabric — tough, breathable, and easily adapted with Greenland Wax for added wind and weather resistance. Learn more in our G-1000 guide and Greenland Wax guide. For sizing across jackets, trousers, and accessories, see the Fjällräven Size Guide. You’ll also find pieces using Eco-Shell, recycled fibres, and PFC-free finishes for dependable protection with a lower impact, aligning with Fjällräven's 2025 targets for 90% recycled polyester.

Shop Popular Categories

Browse technical jackets, hard-wearing trousers, classic backpacks, and the iconic Kånken range. These links take you to focused, category-specific edits to enhance your Fjällräven UK shopping experience.

Sustainability

Responsible design sits at the core of the brand, with initiatives like the Arctic Fox Project and Fjällräven Pre-Loved promoting circular economy and conservation. Read our interview with Fjällräven’s Sustainability Manager covering materials, supply chain, and efforts to reduce greenhouse gas emissions. Longevity, repairability, and clear care guidance help minimise waste over a product’s life, supporting Fjällräven's Code of Conduct on human rights and animal welfare.

Everyday & Adventure Use

Breathable layers, practical pocketing, and adjustable fits keep you comfortable on local walks, hill days, or travel. See why many hikers choose the brand’s legwear in Why Fjällräven Trousers are a Must-Have.

Why Shop Fjällräven with Us?

As an official UK stockist listed on the Fjällräven Store Locator, we guarantee authentic gear. Our expert-curated collection includes hassle-free returns and advice to help you select the ideal product.

Looking for something specific? Try our focused edits: accessories or sale.

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Fjallraven Brand Logo

About Fjallraven

The Legacy of Fjällräven: From Arctic Roots to Everyday Adventures

Fjällräven was founded in 1960, when Swedish designer Åke Nordin built his first backpack in a small basement in Örnsköldsvik. His goal was simple—make nature more accessible with practical gear that could handle demanding conditions. Inspired by the Arctic fox (reflected in the name and logo), Nordin developed products that combined rugged functionality with thoughtful design.

Today, Fjällräven remains true to that vision. As an official UK stockist, The Sporting Lodge brings this trusted outdoor heritage to you—whether you're heading out on a local hill walk or navigating wet city streets.

Iconic Collections Known for Durability

Keb Series

Designed for demanding treks, the Keb range features ventilated G-1000 Eco fabric and articulated cuts for mobility. Perfect for hillwalking in the UK—browse our latest handpicked selection.

Greenland Family

Built on the success of the original 1968 design, Greenland jackets like the No.1 offer weather-ready performance. Choose between classic waxed cotton or modern GORE-TEX ePE membrane options.

Kånken Classics

First released in 1978, the Kånken is a lightweight everyday backpack made from recycled materials. Discover the full colour range in our collection.

Built on Responsible Values

Fjällräven is committed to sustainability. All products have been PFC-free since 2015, with traceable materials used across the range. The brand’s Arctic Fox Initiative funds conservation projects worldwide, and the 2024 impact report shows strong progress towards 2030 emission goals.

Long-lasting design and repairable construction mean less waste and more use—year after year.

All Fjällräven FAQs

Fjällräven was founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden, with the vision of making nature more accessible. Starting with an innovative external-frame backpack to address back problems among schoolchildren, the brand expanded into durable outdoor clothing and gear, emphasising sustainability and functional Scandinavian design inspired by Nordic nature.

Fjällräven means 'Arctic fox' in Swedish, where 'fjäll' refers to mountain or fell, and 'räven' means fox. The name symbolises resilience in harsh environments, mirroring the brand's focus on durable, nature-inspired gear.

Fjällräven is pronounced approximately as 'fyell-rehven' or ‘F-yahl-rah-ven’ in English, with the 'fj' sounding like 'fy' in 'few,' 'äll' like 'ell' in 'bell,' and 'räven' like 'reh-ven.' In Swedish, it's [ˈfjɛ̂lːˌrɛːvɛn], emphasising the first syllable, reflecting its meaning as ‘Arctic Fox’.

Fjällräven prioritises ethical practices, including PFC-free treatments since 2015, use of recycled and organic materials, traceable non-mulesed wool, and avoidance of fur or exotic animal skins. The brand aligns with animal welfare policies and focuses on sustainable sourcing to reduce environmental impact, supported by initiatives like the Arctic Fox Project.

Fjällräven stands out for its commitment to sustainability, using eco-friendly materials like G-1000 fabric and recycled polyester, combined with functional Scandinavian design. The brand's durable, versatile gear promotes outdoor accessibility while minimising environmental footprint, making it a favourite for adventurers seeking quality and ethics.

The Fjällräven logo features an Arctic fox, symbolising the brand's name, which means 'Arctic fox' in Swedish. It represents resilience in harsh Nordic environments and underscores the company's efforts to protect endangered species through initiatives like the Arctic Fox Initiative, promoting nature conservation.

Fjällräven items like G-1000 fabric jackets are water-resistant when treated with Greenland Wax, providing reliable protection against light rain. For full waterproofing, opt for Eco-Shell models. Learn how to apply wax in our [Greenland Wax guide](link).

Wash at low temperatures, re-wax G-1000 fabrics regularly, and repair tears with patches. Fjällräven emphasises longevity—many items are repairable at home or via our warranty. See our care guides for details.

Launched in 1978 to prevent back issues in Swedish schoolchildren, the Kånken's durable Vinylon F fabric, simple design, and vibrant colours make it a timeless everyday bag. It's eco-friendly with recycled options and lasts 10+ years.

Designed in Sweden, manufacturing occurs in ethical factories worldwide, including Vietnam and China, with strict traceability. As an official UK stockist, we ensure all items are authentic—check the Fjällräven Store Locator for verification.