Fjallraven

Explore Fjällräven clothing and equipment at The Sporting Lodge – a trusted UK retailer of this iconic Swedish outdoor brand for over 10 years. Crafted with sustainable materials like G-1000 fabric and organic cotton, our Fjällräven range offers durable, breathable outerwear and eco-friendly essentials perfect for urban commutes, rural explorations, or wilderness treks. Experience the classic appeal of Fjällräven UK products, designed for functionality, longevity, and environmental responsibility. Not sure which jacket suits your adventures? Check out our Ultimate Fjällräven Jacket Guide to find the perfect fit.

Fjällräven’s Heritage

Founded in 1960 by Åke Nordin in his basement in Örnsköldsvik, Sweden—a small town on the High Coast—Fjällräven, meaning ‘Arctic Fox’ in Swedish, began with an innovative wooden-framed backpack aimed at making nature more accessible. This pioneering spirit has driven the brand for over 60 years, blending Scandinavian simplicity with practical durability. From its first framed backpacks and lightweight outdoor jackets, Fjällräven has grown into a globally recognised name, now available in over 40 countries, including a strong presence in the UK. The brand remains committed to its original mission: enabling more people to enjoy the outdoors comfortably while protecting the natural world for future generations.

Performance with Sustainable Materials

At the heart of Fjällräven products is the renowned G-1000 fabric, a hardwearing blend of polyester and cotton that provides exceptional water resistance when treated with natural Greenland Wax. Learn more about this versatile material in our Fjällräven G-1000 guide and discover how to maintain it with our Greenland Wax guide. This adaptable material offers lightweight strength, reinforced seams, and abrasion resistance, making it ideal for diverse conditions—from forest trails to urban settings. For accurate sizing across our range of jackets, trousers, and accessories, consult our Fjällräven Clothing & Accessory Size Guide. Fjällräven also incorporates PFC-free coatings, innovative Eco-Shell fabric for weatherproofing, recycled polyester, and organic cotton to ensure high performance with minimal environmental impact. These materials are chosen not only for their durability but also for their traceability and renewability, supporting the brand’s ethos of creating gear that lasts a lifetime.

Sustainability at Fjällräven

Fjällräven places sustainability at the core of its operations, inspired by nature and committed to reducing its environmental footprint. Read our interview with Fjällräven’s Sustainability Manager Christiane Dolva Törnberg to explore their commitment to ethical practices. Initiatives include the Arctic Fox Initiative, which awards grants to non-profit environmental charities, and the ‘Save the Arctic Fox Project’ in collaboration with Stockholm University to protect endangered species. The brand adheres to a comprehensive Code of Conduct covering human rights, animal welfare, and anti-corruption, while prioritising ethical down-sourcing that is fully traceable and cruelty-free. Fjällräven encourages less consumption through durable designs, repair and care programmes, and events like the Fjällräven Classic—a trekking social event—and Fjällräven Polar, a dog-sledding adventure that unites outdoor enthusiasts worldwide. By sourcing organic, renewable, and recycled materials, Fjällräven ensures every piece contributes to a healthier planet.

Adventure-Ready and Everyday Fjällräven Gear

Built for exploration and daily life, Fjällräven breathable outerwear and versatile essentials excel in rugged environments and urban landscapes alike. Moisture-wicking fabrics and adjustable designs provide comfort during hikes, countryside walks, or city commutes. Discover why our trousers are perfect for outdoor adventures in Why Fjällräven Trousers are a Must-Have for Outdoor Enthusiasts. With minimalist Scandinavian aesthetics, these pieces transition seamlessly between adventures and everyday routines, offering practical features like eco-friendly finishes and functional storage for active lifestyles.

Styling Tips for Fjällräven Clothing

Layer Fjällräven breathable baselayers under outerwear for rural hikes, or pair lightweight shirts with casual trousers for urban outings. Combine eco-friendly gear with everyday outfits for countryside explorations, blending comfort, durability, and sustainable style for any activity—whether trekking through nature or navigating city streets.

Why Choose Fjällräven from The Sporting Lodge

As an official UK stockist listed on the Fjällräven Store Locator, The Sporting Lodge has been working closely with the brand for over 10 years. Our curated collection emphasises quality and versatility, ensuring you find authentic Fjällräven products backed by expert advice and fast UK delivery. Shop with confidence knowing you’re supporting a brand dedicated to ethical production and environmental stewardship. 

Brand History Timeline

Year Milestone
1960 Åke Nordin founds Fjällräven in Örnsköldsvik, Sweden; first product is an aluminium-frame backpack.
1964 Termo double-wall tent introduced, pairing a waterproof flysheet with a breathable inner.
1968 Greenland Jacket launched alongside G-1000 fabric and Greenland Wax.
1974 Expedition Down Jacket introduced for extreme cold.
1978 Kånken backpack released to help prevent back problems among Swedish schoolchildren (made from Vinylon F).
2012 Keb Jacket wins Best Outdoor Jacket at the UK Outdoor Trade Show.
2012 “Numbers” collection launched as a durable, premium trekking range.
2016 Re-Kånken introduced, using recycled polyester and SpinDye colouring.
2017 Bergtagen mountaineering system launched.
2018 Acne Studios × Fjällräven collaboration released.
2021 Tree-Kånken launched, made from Pine Weave plant-based fabric.
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Fjallraven Brand Logo

All Fjällräven FAQs

Fjällräven was founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden, with the vision of making nature more accessible. Starting with an innovative external-frame backpack to address back problems among schoolchildren, the brand expanded into durable outdoor clothing and gear, emphasising sustainability and functional Scandinavian design inspired by Nordic nature.

Fjällräven is a Swedish brand, founded in Örnsköldsvik, Sweden. The name and designs draw from Swedish traditions and the Nordic landscape, reflecting the country's emphasis on outdoor accessibility and sustainability.

No, Fjällräven is not a Japanese brand; it originates from Sweden. Founded by Åke Nordin, it embodies Scandinavian values of functionality, durability, and environmental responsibility in its outdoor apparel and gear.

Fjällräven means 'Arctic fox' in Swedish, where 'fjäll' refers to mountain or fell, and 'räven' means fox. The name symbolizes resilience in harsh environments, mirroring the brand's focus on durable, nature-inspired gear.

Fjällräven is pronounced approximately as 'fyell-rehven' or ‘F-yahl-rah-ven’ in English, with the 'fj' sounding like 'fy' in 'few,' 'äll' like 'ell' in 'bell,' and 'räven' like 'reh-ven.' In Swedish, it's [ˈfjɛ̂lːˌrɛːvɛn], emphasising the first syllable, reflecting its meaning as ‘Arctic Fox’.

Fjällräven prioritises ethical practices, including PFC-free treatments since 2015, use of recycled and organic materials, traceable non-mulesed wool, and avoidance of fur or exotic animal skins. The brand aligns with animal welfare policies and focuses on sustainable sourcing to reduce environmental impact, supported by initiatives like the Arctic Fox Project.

Fjällräven stands out for its commitment to sustainability, using eco-friendly materials like G-1000 fabric and recycled polyester, combined with functional Scandinavian design. The brand's durable, versatile gear promotes outdoor accessibility while minimizing environmental footprint, making it a favourite for adventurers seeking quality and ethics.

The Fjällräven logo features an Arctic fox, symbolizing the brand's name, which means 'Arctic fox' in Swedish. It represents resilience in harsh Nordic environments and underscores the company's efforts to protect endangered species through initiatives like the Arctic Fox Initiative, promoting nature conservation.