Fjallraven

Discover Fjällräven at The Sporting Lodge — an official UK stockist for well over a decade. Founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden, this iconic brand began with innovative backpacks to make nature accessible. Our curated Fjällräven UK selection spans durable outerwear, packs, and everyday accessories, designed for countryside walks, and longer hikes. 

 

Read More
Fjallraven Brand Logo

About Fjallraven

Performance & Materials

G-1000 is Fjällräven’s benchmark fabric — tough, breathable, and easily adapted with Greenland Wax for added wind and weather resistance. Learn more in our G-1000 guide and Greenland Wax guide. For sizing across jackets, trousers, and accessories, see the Fjällräven Size Guide. You’ll also find pieces using Eco-Shell, recycled fibres, and PFC-free finishes for dependable protection with a lower impact, aligning with Fjällräven's targets for 90% recycled polyester.

Shop Popular Categories

Browse technical jackets, hard-wearing trousers, classic backpacks, and the iconic Kånken range.

Sustainability

Responsible design sits at the core of the brand, with initiatives like the Arctic Fox Project and Fjällräven Pre-Loved promoting circular economy and conservation. Read our interview with Fjällräven’s Sustainability Manager covering materials, supply chain, and efforts to reduce greenhouse gas emissions. Longevity, repairability, and clear care guidance help minimise waste over a product’s life, supporting Fjällräven's Code of Conduct on human rights and animal welfare.

Why Shop Fjällräven with Us?

As an official UK stockist listed on the Fjällräven Store Locator, we guarantee authentic gear. Our expert-curated collection includes hassle-free returns and advice to help you select the ideal product.

All Fjällräven FAQs

Fjällräven means 'Arctic fox' in Swedish — 'fjäll' refers to mountain and 'räven' means fox. It is pronounced roughly as 'F-yell-rah-ven'. The brand was founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden.

Fjällräven has been PFC/PFAS-free since 2015, uses traceable down, recycled polyester and organic cotton across the range, and avoids fur and exotic animal skins. The Arctic Fox Initiative funds conservation projects worldwide. Durable, repairable construction is central to the brand's approach to reducing waste.

All Fjällräven products are designed in Sweden. Manufacturing takes place in audited factories across Asia and Europe, with full traceability on materials. Purchasing from an authorised retailer such as The Sporting Lodge (listed on the Fjällräven Store Locator) ensures authenticity.

G-1000 is Fjällräven's signature poly-cotton fabric, densely woven for abrasion resistance, wind protection and UV shielding. It comes in several weights — Original, Lite, Silent, Heavy Duty and Eco — and can be treated with Greenland Wax to increase water resistance. Read the full breakdown in our G-1000 fabric guide.

G-1000 is a tough, breathable poly-cotton that handles wind and light rain, with water resistance tuneable using Greenland Wax. GORE-TEX is a waterproof membrane used in Fjällräven shell jackets for guaranteed protection in heavy or prolonged rain. G-1000 suits mixed conditions and everyday wear; GORE-TEX suits committed wet-weather use. See our Fjällräven x GORE-TEX guide for more detail.

Designed in 1978 to reduce back problems among Swedish schoolchildren, the Kånken's simple boxy shape, light weight and water-resistant Vinylon F fabric made it a practical everyday pack. Its wide colour range and durable construction have since made it a global icon. Browse the full range in our Kånken collection.