You may know Patagonia for their excellent outerwear, their understandable, ubiquitous P6 t-shirt, or their lovely range of shirts. But rather predictably, they have more than that to boast about. Their angle – quite literally – on fishing is very much in keeping with the brand ethos we all know and love.
First and foremost, their clothing is typically time-served and the perfect example of something doing what it says on the tin. It’s reliable and understated. Their waders are a good example. Anyone who knows anything about fly fishing will tell you it all starts with a good pair of waders, and in these Patagonia waders, you’ve got something exceptional from a brand that likes to give back much of what they take. If you’re fond of nature, Patagonia are unrivalled in their pursuit to ensure the land on which we live is treated with the respect it deserves, and with their fishing range, this rings just as true.
While Patagonia began as a climbing brand, its founder, Yvon Chouinard, didn’t just indulge himself in the great outdoors by going up in the world; he also liked to surf and, unsurprisingly, was a keen fly fisherman too. This isn’t a brand which operates too far outside its comfort zone in that sense, and it’s all the better for it. This experience across many outdoor activities allows them to share knowledge and technology development across their various ranges.
This, along with their clear sustainability message, makes them the perfect brand for an earth-conscious fisherman.
Written by Neil Summers
Shop our full range of Patagonia Fishing.
