As outdoor conditions change through autumn, winter, spring and summer, the need for versatile, durable clothing becomes essential. Fjällräven’s Conscious Hunting range is carefully designed to support hunters throughout the seasons, combining functionality with a responsible approach to the environment. Every piece bearing the arctic fox logo is made to perform when it matters most, offering silent fabrics, unrestricted movement, and thoughtful design that meets the demands of ethical hunting in all climates.
The concept of Conscious Hunting relates to ensuring every item to bear the arctic fox logo is fit for purpose and lends a hand to its wearer when they most need it. The most serious hunters will take their clothing just as seriously as their gun – everything must be considered. The dedicated range of hunting clothing and equipment from Fjallraven takes into account the need for silent fabrics and unhindered freedom of movement which all give the hunter that perfect platform to excel. In addition to this, acknowledging the needs of different kinds of hunters, Fjallraven have developed a number of items of clothing with a specific purpose in mind.

Ready? Name, Fire?
In the wild, the animal which lends Fjallraven its name also shares many of its characteristics. The Vulpes lagopus is better known as the arctic fox.
A mammal with a natural ability to survive in desperately low temperatures, it has furry soles, short ears, and a short muzzle—all-important adaptations to the inhospitable environment it lives in. As the seasons change, so does the arctic fox, never going into hibernation and always making sure it is ready for the change in temperature. It’s easy to see how this hardy animal inspired its namesake.
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Browse our past Fjallraven Blog Posts
Interview With Fjällräven’s Christiane Dolva Törnberg
The Number one Fjällräven Winter Jacket
Fjällräven – Greenland Updated
Fjällräven Kånken Greenland
Fjällräven Travel Pack, Splitpack and Kajka
Fjällräven: Born and raised in the great outdoors
Fjällräven High Coast Wind Jacket Review
Sweden Joins Forces with Scotland – New Fjällräven Forest Range
Fjällräven Greenland Wax – Waxing Lyrical
An Audience with Phil Raisbeck
Spotlight On: Trekking Trousers