Fjallraven hunting gear in action, featuring a hunter aiming through a rifle scope. High-performance outdoor apparel designed for serious hunters in rugged environments.

Fjallraven: Conscious Hunting

“Let nothing disturb your focus”

Conscious hunting, as all hunting should be, is a genuine game conserving activity that requires unconditional respect for nature, the animals, and the ecosystem they create together. For Fjällräven, their focus is on being conscious of their place, role, and responsibility within hunting.

Fjällräven encourage balance against a focus on trophies—trusted equipment for the conscious hunter, arguably, the most crucial part.

Regardless of what type of hunting you partake in, nothing should disturb your focus. For this reason, Fjällräven developed a versatile system of clothing and equipment that delivers unmatched performance. Combining optimal fit and long-lasting durability means they produce functional, hunting-specific details.

Where the Fjällräven hunting collection differs is the quality and wear of products. If you are looking for a kit to last you a lifetime, start here. Choosing the correct hunting kit begins with building the multilayer principle. Each piece has been driven with versatility and individual adaptation. To appeal to and satisfy the most discerning demands of consumers, Fjällräven’s hunting collection is divided into four parts, or families. These are particularly helpful for selecting garments when you customise your equipment.

How you combine the collections depends on your personal needs and preferences. If you’re the Scottish hunter whose kit must be subjected to stalking in the highlands, the Varmland family of garments would be ideal for you. Designed for less active hunting, which involves long hours and stillness, the main attributes of this family are warmth and comfort. They’re also adapted to cover you in the rainy outdoors and muddy terrain, which of course never goes amiss in Scotland.

Alternatively, you could be the global hunter, whose interest lies in hunting in warmer climates. Breathable, lightweight but robust garments will be at the top of your agenda. A perfect companion for long hunting days would be a Singi backpack. The Singi backpacks are customisable, so for those who like to be prepared, you can fill these backpacks to the brim. Robust, hardwearing, and designed with agility in mind, you can’t go wrong with the Singi range.

For those in colder climates, the Lappland collection will be your ideal kit. The garments in the Lappland family are designed with active hunting in mind, which often involves a lot of physical exertion. Focus is therefore centred around freedom of movement, ventilation, and of course, it wouldn’t be Fjällräven without durability!

Of course, the collections of Fjällräven hunting scope go further than those just mentioned. It is this extensive range that allows every individual to be covered, depending on their specific needs and desires.

If you’re going to start anywhere, start with Fjällräven.

Shop our Fjällräven Hunting Range:

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Frequently Asked Questions

What does “conscious hunting” mean to Fjällräven?

It means hunting with unconditional respect for nature, animals and the wider ecosystem. The focus is on balance rather than trophies, and on using reliable, long-lasting clothing and equipment that support safe, responsible days in the field.

Which Fjällräven family suits Scottish stalking and long, still hours?

The Värmland family prioritises warmth and comfort for less active hunting with extended periods of stillness. Garments are adapted for rain and muddy terrain typical of the Highlands.

What Fjällräven kit works for active hunting in colder climates?

Lappland is designed for active hunting with plenty of movement. It focuses on freedom of motion, ventilation and durable fabrics that stand up to repeated exertion in cold conditions.

Which pack system is recommended for long hunting days?

Singi backpacks offer a robust, customisable carry with space for layers, food and field essentials. The modular approach helps balance weight and keep frequently used items accessible.

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