Fjällräven

Discover our Fjällräven range, where rugged outdoor performance meets sustainable design. Our line of clothing and gear is built to keep you protected in unpredictable weather using the signature G-1000 fabric. Whether you’re exploring challenging terrain or enjoying a day out, our Fjällräven jackets, trousers, and accessories offer dependable protection and practical design. Items like the Greenland Jacket and Vidda Pro Trousers stand up to tough conditions while incorporating eco-friendly materials such as recycled polyester and organic cotton.

We also provide versatile day-wear and the iconic Kånken backpacks in various sizes and colours, designed for both outdoor adventures and everyday use. With roots dating back to 1960 in Sweden, Fjällräven continues to equip you for exploration with durability and thoughtful craftsmanship. Explore our range and discover gear that supports your outdoor journey with genuine Scandinavian quality.

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Fjallraven Brand Logo

FAQs

What is the history of the Fjällräven brand?

Fjällräven, meaning 'The Arctic Fox' in Swedish, was founded in 1960 by Åke Nordin. The brand originated with the development of the first commercially made external frame backpack, designed to enhance load-carrying comfort. Over the decades, Fjällräven has expanded its product line to include durable outdoor clothing and equipment, becoming renowned for its commitment to functionality and timeless design.

Which celebrities have been spotted wearing Fjällräven products?

Fjällräven's products have garnered attention from various celebrities. For example, Kate Middleton, the Princess of Wales, has been seen wearing the Fjällräven Stina jacket during public engagements; Joanna Gaines has been spotted carrying a Fjällräven crossbody bag; and Orlando Bloom has expressed enthusiasm for his customised Greenland No.1 jacket.

What is the Fjällräven Kånken backpack known for?

Introduced in 1978, the Kånken backpack was designed to prevent back problems among Swedish schoolchildren. Its rectangular shape, lightweight Vinylon F material and vibrant colour options have made it a global icon. The Kånken is celebrated for its durability, functionality and minimalist aesthetic.

Are Fjällräven products environmentally friendly?

Yes, Fjällräven is committed to sustainability. Since 2015, all their products have been PFC-free, eliminating harmful chemicals from their manufacturing process. Additionally, they offer the Re-Kånken, a backpack made entirely from recycled plastic bottles, showcasing their dedication to eco-friendly practices.

What materials are commonly used in Fjällräven products?

Fjällräven utilises a range of high-quality materials, including G-1000, a durable polyester-cotton blend that can be treated with Greenland Wax for enhanced water resistance; Vinylon F, a hard-wearing, water-resistant fabric used in Kånken backpacks; and Eco-Shell, a sustainable, breathable and waterproof material made from recycled polyester.

How do I maintain and care for my Fjällräven products?

Proper care ensures longevity. For G-1000 garments, apply Greenland Wax to enhance water resistance and wash sparingly to maintain the fabric's properties. For Kånken backpacks, hand wash with lukewarm water and a soft brush, avoiding machine washing to preserve material integrity. For down products, follow specific care instructions, including gentle washing and thorough drying, to maintain insulation quality.

Where are Fjällräven products manufactured?

Fjällräven products are designed in Sweden and manufactured in various countries, including China and Vietnam. The company maintains strict quality control and ethical standards across all production facilities to ensure product excellence and responsible manufacturing practices.

What is Greenland Wax, and how is it used?

Greenland Wax is a blend of paraffin and beeswax developed by Fjällräven to enhance the water resistance and durability of G-1000 fabrics. To apply, rub the wax evenly on the garment and gently heat it using an iron or hairdryer, allowing the wax to melt and absorb into the fabric.

What is the significance of the Arctic Fox in Fjällräven's branding?

The Arctic Fox, or 'Fjällräven' in Swedish, symbolises resilience and adaptability in harsh environments. This emblem reflects the brand's commitment to creating durable, reliable gear designed to withstand the rigours of outdoor adventures.

Where can I purchase authentic Fjällräven products?

Authentic Fjällräven products can be purchased from official stores in the UK, including Fjällräven Manchester at 15-17 Old Bank St, Manchester, M2 7PE, and Fjällräven Sheffield at 3 Charles Street, Sheffield, S1 2HS. Visit these stores to explore their full range of outdoor clothing and equipment.