The Sporting Lodge Journal

Your guide to expert advice and the latest updates in the world of country sports and outdoor activities.

Stag and Doe Deer

Father's Day is Coming Up

This year, as a special Father’s Day promotion, we’re offering a fantastic 15% off all brands at the Sporting Lodge (applicable to full-price products only), including Fjällräven, Beretta, Brady, and...

Father's Day is Coming Up

This year, as a special Father’s Day promotion, we’re offering a fantastic 15% off all brands at the Sporting Lodge (applicable to full-price products only), including Fjällräven, Beretta, Brady, and...

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Applying Fjallraven Greenland Wax to Protect Fabric

How Does Fjällräven Greenland Wax Improve G-100...

Learn how Greenland Wax boosts Fjällräven’s tough G-1000 fabric: increases water beading, wind resistance, and abrasion protection. Discover how easy it is to apply—iron or hair-dry the wax—and where to...

How Does Fjällräven Greenland Wax Improve G-100...

Learn how Greenland Wax boosts Fjällräven’s tough G-1000 fabric: increases water beading, wind resistance, and abrasion protection. Discover how easy it is to apply—iron or hair-dry the wax—and where to...

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Outdoor Walking In Fjallraven Gear Thanks to Allemansrätten, With Fika & Kånken Gear

What Can You Expect from the Fjällräven Spring ...

Discover Fjällräven’s Spring–Summer collection: lightweight G-1000 Lite and polyamide blends in breathable jackets, trousers, and accessories. Perfect for warm-weather adventures, packing smart and staying ready from hill paths to city...

What Can You Expect from the Fjällräven Spring ...

Discover Fjällräven’s Spring–Summer collection: lightweight G-1000 Lite and polyamide blends in breathable jackets, trousers, and accessories. Perfect for warm-weather adventures, packing smart and staying ready from hill paths to city...

Read more
Ben Affleck, holding an Oscar trophy and speaking into a microphone at an awards ceremony.

Argo Celebrates Oscar Win

We’re thrilled for the cast and crew of the critically acclaimed ‘Argo’, who won the coveted ‘Best Picture’ Oscar yesterday evening, in addition to ‘Best Editing’ and ‘Best Adapted Screenplay’,...

Argo Celebrates Oscar Win

We’re thrilled for the cast and crew of the critically acclaimed ‘Argo’, who won the coveted ‘Best Picture’ Oscar yesterday evening, in addition to ‘Best Editing’ and ‘Best Adapted Screenplay’,...

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Advertisement banner showing a snowy landscape with text "UP TO 50% OFF HUNDREDS OF PRODUCTS" and a sale sticker for "winter clearance" mentioning brands like Fjallraven, Le Chameau, Purdey, Beretta, and others.

Winter Sale Now On

The Sporting Lodge Winter Clearance Sale is now on, with up to 50% off great brands  including Fjällräven, Beretta, Patagonia and Purdey. Offers are only available while stocks last, so...

Winter Sale Now On

The Sporting Lodge Winter Clearance Sale is now on, with up to 50% off great brands  including Fjällräven, Beretta, Patagonia and Purdey. Offers are only available while stocks last, so...

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Ben Affleck in Argo with Westmorland bag in hotel foyer.

Brady Westmorland Bag Featured in 'Argo'

We’re pleased to announce the release of the Sporting Lodge and Brady Westmorland collaboration – designed by the Sporting Lodge and produced by Brady exclusively for use throughout the 2012...

Brady Westmorland Bag Featured in 'Argo'

We’re pleased to announce the release of the Sporting Lodge and Brady Westmorland collaboration – designed by the Sporting Lodge and produced by Brady exclusively for use throughout the 2012...

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Zooey Deschanel pictured with Olivia Munn on the set of New Girl, both wearing backpacks. Zooey sports an Ice Blue Fjällräven Kanken Classic, a popular choice for stylish and functional gear.

Spotted - Zooey Deschanel with her Ice Blue Fjä...

Zooey Deschanel was spotted on the set of *New Girl* with an Ice Blue Fjällräven Kånken Classic—durable, stylish and ideal for everyday carry. Discover why lightweight, tough Kånkens make perfect...

Spotted - Zooey Deschanel with her Ice Blue Fjä...

Zooey Deschanel was spotted on the set of *New Girl* with an Ice Blue Fjällräven Kånken Classic—durable, stylish and ideal for everyday carry. Discover why lightweight, tough Kånkens make perfect...

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Orlando Bloom spotted wearing a stylish brown jacket, standing next to a motorcycle. Celebrity street style and fashion inspiration.

Spotted - Orlando Bloom in Greenland No. 1 Spec...

Seen here in New York, Orlando Bloom wearing the Fjällräven Greenland No. 1 jacket (Special Edition) in Sand. We’ll be stocking the Special Edition Greenland No. 1 jacket in April...

Spotted - Orlando Bloom in Greenland No. 1 Spec...

Seen here in New York, Orlando Bloom wearing the Fjällräven Greenland No. 1 jacket (Special Edition) in Sand. We’ll be stocking the Special Edition Greenland No. 1 jacket in April...

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