The Best Of British Brands

June 1, 2022

In celebration of the Queen's Platinum Jubilee, we are showcasing the best of British brands that we stock here at The Sporting Lodge.

Britain has produced some of the greatest – and most well-known – brands in the world. The names below all have a heritage-heavy feel to the garments, synonymous with the English countryside, guaranteed to last and keep you kitted out in great gear for the not-always-great British weather.

BARBOUR
PURDEY
SUNSPEL
WESTLEY RICHARDS

Man Wearing Barbour Country Clothing Standing With Dog Next to Land Rover

BARBOUR

Unrivalled in every sense of the word, Barbour deserves its place on this list. Not only does this British fashion brand have a rich history, but it is also one of the best for functional, beautiful outerwear. If you need gear that lasts, our classic Barbour outdoor clothing collection is built to withstand the elements for years.

Man Holding Cocked Discharged Purdey Shotgun

PURDEY

Purdey is a brand synonymous with the English countryside; its heritage is at the forefront of everything made. Purdey has been going strong since 1814 and remains one of the most sought-after British labels. Choosing traditional Purdey country clothing keeps you well kitted out in great gear during the unpredictable British weather.

Man Wearing a Sunspel T-Shirt Sitting in a Field of Wild Flowers

SUNSPEL

Founded in 1860, Sunspel is an innovative British brand with a contemporary edge. Taking inspiration from the rich history of specialist manufacturers, Sunspel produces essentials that are versatile and effortless. Using only the highest-quality fabrics, they have spent decades perfecting the feel of Sunspel's luxury cotton basics.

Collection of Westley Richards Travel Bags and a Pair of Shoes

WESTLEY RICHARDS

Based in the heart of Birmingham, Westley Richards has been active since 1812, boasting unmistakable English style and unbeatable British quality. The country collection brings together the finest tweeds, leather, cotton, canvas, and wool to craft Westley Richards leather goods and travel kits that are smart enough for any occasion yet rugged enough for every eventuality.

No discussion on British fashion is complete without mentioning Sir Paul Smith. Known for his tailoring, you can discover Paul Smith footwear and accessories here. Few brands carry as much cultural weight as Clarks. From the 1960s mod culture to modern streetwear, Clarks Originals suede shoes remain a staple of British design.

While we champion British design, we also admire Japan's perfectionism. Explore the Jackman collection for a masterclass in vintage-inspired sporting goods. We also stock the finest international heritage labels. Discover the French-designed Veja range for a sustainable take on the classic sneaker, or explore the classic Lacoste range at The Sporting Lodge for a continental twist. We also admire the perfectionism of French artisans. Discover the Saint-Jean-de-Moirans crafted Paraboot range for a masterclass in shoemaking.

Frequently Asked Questions

Why do British brands thrive in wet weather?

British brands excel in damp conditions by using traditional techniques developed over centuries. They use waxed cotton and test their products against harsh gales in Yorkshire and the Pennines, ensuring gear stays dry and dependable even in 50 mph winds.

How did wartime shape British brand grit?

During WWII, resource shortages forced British makers to innovate with limited materials. Midlands tailors stitched RAF overcoats with double-sewn seams in the 1940s, forging a legacy of robust, practical country wear that still defines British manufacturing today.

What’s the secret to British leather quality?

British leather is cured in Devon tanneries using oak bark—a method from the 1600s. Extended soaking in Dart river pits produces thick, supple leather ideal for boots and bags that easily shrug off mud.

Why do royals back British brand prestige?

Royal support for British brands dates back to the 1760s under George III. Buckingham Palace seamstresses test tweeds during Exmoor hunts to ensure that country gear meets the high standards demanded by the crown.

How do British brands blend old and new?

British brands combine century-old looms with modern nano-tech fibres. In Lancashire mills and Cumbria, spinners use AI to dye wool with precision, preserving traditional cuts while producing tougher, more resilient fabrics.

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