A person in a classic white RRL clothing T-shirt by Ralph Lauren, drinking from a bottle.

Double RL, Double Good.

Double RL, commonly known as RRL, is a Ralph Lauren sub-brand celebrated for its workwear and Americana-inspired garments. Drawing inspiration from the Old American West and early 20th-century workwear, it reflects the rugged aesthetic of Ralph Lauren’s Colorado ranch. The brand crafts high-quality, durable pieces, such as leather boots, raw denim, and Navajo-print blankets, emphasising timeless style and authentic Americana elements.

While Polo Ralph Lauren is renowned for its soft-tailored sportswear and Ivy League aesthetic, RRL ventures into the realm of heritage workwear with a distinct focus on history and craftsmanship. Each piece, deeply rooted in vintage influences, is reimagined with originality, particularly through its emphasis on denim. This makes RRL a favourite among vintage enthusiasts and denim collectors seeking enduring, authentic designs.

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The beginnings of RRL are somewhat shrouded in mystery, but it’s believed that the brand formed after Ralph Lauren himself purchased a Colorado ranch in back in the late 1980s. Set in over 15,000 acres of land, the ranch was bought by Ralph as an escape, but it’s rural locale soon inspired him to explore the worlds of western workwear and vintage Americana. Leading Ralph Lauren to create a completely separate brand to channel this newly inspired label and thus, RRL was born in 1993. With the unspoilt American wilderness and his idyllic Colorado ranch providing the stimulus, Ralph Lauren looked to the workwear worn by the gold rush miners and ranch hands of the mid- to late-1800s for inspiration. With the military wear of the American Civil War and World Wars also inspiring this brand new label. Encapsulating the heritage of the American West his leather boots and jackets, Navajo-print blankets, and of course, blue denim has become the key Americana elements of RRL .

Over twenty-five years since its conception, RRL is now a highly sought after label that’s admired and collected by connoisseurs the world over. It’s also said that Mr Lauren himself has a hand in selecting RRL stockists which makes us incredibly proud here at the Sporting Lodge to have been chosen as one of literally just a handful of stockists here in the UK.

Written by Neil Summers

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Frequently Asked Questions

Why did RRL shun mass-market looms?

RRL chose vintage shuttle looms over high‑speed mass‑market machines. This traditional method produces dense, selvedge denim with a unique character that fast looms can’t replicate. Ralph Lauren values the heritage and durability that come from a slower, more meticulous process.

How did 1890s catalogues inspire RRL?

Ralph Lauren studied vintage catalogues like the 1897 Sears Roebuck edition in New York. The images of miners’ double‑knee trousers and ranch attire sparked ideas for rugged cuts that reflect America’s working past, influencing RRL’s design ethos.

What’s RRL’s secret stitching quirk?

RRL employs traditional chain‑stitching techniques reminiscent of 1930s Glasgow tailors. This method creates thick, durable seams that have been tested in demanding environments, ensuring that jackets and jeans maintain robust construction over time.

Why did RRL chase Navajo weavers?

In the 1990s, RRL drew inspiration from Native American craftsmanship by sourcing hand‑woven textiles from the Southwest. These fabrics, rich in earthy hues, were reworked into jacket designs that merge indigenous techniques with rugged workwear.

How did WWII surplus spark RRL’s flair?

Ralph Lauren found inspiration in 1940s army surplus from Kent. Vintage canvas duffels and patched fatigues provided a blueprint for RRL’s debut bags. Hand‑stitched leather straps and utilitarian details pay homage to military practicality, merging grit with refined design.

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