Table of Contents
- Introduction: The Enduring Appeal of the Belstaff Jacket
- The Founding Years: Birth of the Belstaff Jacket in 1924
- Growth in the 1930s: Belstaff Jacket Becomes a Rider's Essential
- World War II Era: Belstaff Jacket Goes to War
- Post-War Innovations: Evolving the Belstaff Jacket Design
- The Iconic Trialmaster: A Legendary Belstaff Jacket
- The Racemaster: Speed and Style in a Belstaff Jacket
- 1960s Cultural Boom: Belstaff Jacket on the Big Screen
- Modern Era: Belstaff Jacket in the 21st Century
- Conclusion: Why the Belstaff Jacket's Heritage Matters Today
Introduction: The Enduring Appeal of the Belstaff Jacket
The Belstaff Jacket represents a remarkable blend of craftsmanship and adventure. Founded in 1924 in England’s Midlands, Belstaff emerged as a pioneer in outdoor apparel, growing from modest beginnings into a symbol of durability and sophistication. The brand is widely recognised for its strong British heritage rooted in motorcycle and utility wear, its commitment to quality materials and craftsmanship, and its ability to balance functional design with a refined aesthetic. Iconic pieces like the Trialmaster jacket, worn by figures such as Steve McQueen and Che Guevara, reinforce its cultural significance. This article traces Belstaff’s evolution from its origins to its current role in modern adventure wear—covering key developments, milestone designs such as the Trialmaster and Racemaster, and the legacy that continues to attract wearers looking for long-lasting outerwear built for both performance and style.
The Founding Years: Birth of the Belstaff Jacket in 1924
In 1924, Eli Belovitch and his son-in-law, Harry Grosberg, established Belstaff in Stoke-on-Trent, Staffordshire, introducing the foundational jacket. During the post-World War I period, as motorcycles gained traction, there was a clear need for reliable outdoor protection. Belovitch and Grosberg innovated with waxed cotton, enhancing its waterproof capabilities. Their early workshops were hubs of activity, where the initial designs took shape. By 1928, they released motorcycle-focused garments such as the Senior TT Competition Coat, featuring practical elements like large lapels and a slanted map pocket. These innovations defined the blend of functionality and style, laying the groundwork for enduring adventure apparel.
Growth in the 1930s: Belstaff Jacket Becomes a Rider's Essential
By the 1930s, the Belstaff Jacket had gained significant momentum. In 1931, motorcyclists worldwide relied on these garments for warmth, dryness, and protection. They excelled due to advanced waxing methods that effectively repelled water. Riders navigating rainy British landscapes found them indispensable. In 1933, Belstaff underwent a subtle but significant adjustment to its name, changing the spelling from "Bellstaff" (with two 'l's) to the current "Belstaff." This modification, likely driven by branding considerations, aimed to streamline the name for better market appeal and pronunciation. Stories from the time highlight racers' dependence on these pieces for performance. This period established the jacket as a vital component for riders, merging practicality with evolving aesthetics.
World War II Era: Belstaff Jacket Goes to War
The onset of World War II in 1939 prompted Belstaff to adapt for the war effort. Commissioned by the Ministry of Defence, they manufactured waterproof garments for the British Army and the Royal Navy. Soldiers and sailors depended on them in challenging conditions. The waxed cotton proved exceptionally resilient. Accounts from the era underscore how these items supported troops in demanding environments. Following the war, as motorcycles became more agile, Belstaff refined its designs for enhanced performance. This adaptability underscores their versatility, from civilian use to military essentials.
Post-War Innovations: Evolving the Belstaff Jacket Design
Post-war, Belstaff embraced rapid advancements. The 1950s saw refinements in jacket design, catering to the increasing speed of motorcycles and exploratory pursuits. They improved the waxed cotton composition, resulting in lighter yet more robust garments. This era paved the way for classics like the Belstaff Trialmaster and Racemaster. Riders sought advanced features, and Belstaff responded with reinforced areas and adjustable elements. Examples include motorcycle club members who viewed the jacket as a mark of distinction. The post-war surge transformed it into an emblem of liberation and quality.
The Iconic Trialmaster: A Legendary Belstaff Jacket
The Trialmaster Belstaff Jacket, launched in 1954, achieved legendary status when Irish rider Sammy Miller wore it during the Scottish Six Days Trial. As an emerging talent, Miller's victory elevated this model. Its design featured practical innovations: four pockets, a belted waist, and an angled map pocket. Miller's achievements—10 Isle of Man TTs, 29 Grand Prix, 11 British trials championships—were accomplished in it. Culturally, Steve McQueen's adoption made the jacket a film icon, while Che Guevara used a Trialmaster on his motorcycle journey. The Trialmaster endures as a beacon of rugged elegance, continuing to be produced with pride.
The Racemaster: Speed and Style in a Belstaff Jacket
The Racemaster Belstaff Jacket complemented the lineup, tailored for high-speed pursuits. With a streamlined silhouette, dark navy waxed cotton, and racing reinforcements, it met the demands of the post-war racing scene. This design influenced biker communities and appeared in the media, shaping subcultures. Though overshadowed by the Trialmaster, the Racemaster's appeal lies in its fusion of tradition and modernity, with updated fits in current versions. Racers often attributed successes to its aerodynamic qualities. It embodies the thrill of velocity and refined design.
1960s Cultural Boom: Belstaff Jacket on the Big Screen
In the 1960s, the Belstaff Jacket achieved international recognition. Led by the Trialmaster and Racemaster, these garments appealed to Rockers and celebrities alike. Steve McQueen's preference positioned them as a motorcycle fashion staple, notably in "The Great Escape." Later figures, such as Kate Moss and Ewan McGregor, continued this tradition, but the 1960s established its cultural footprint. Pioneers such as Amy Johnson, the first woman to fly solo from England to Australia, utilised Belstaff apparel. The jacket harmonised utility with style, attracting explorers and luminaries. This era cemented its status in popular culture.
Modern Era: Belstaff Jacket in the 21st Century
In September 2025, the Belstaff Jacket continues to flourish under INEOS ownership since 2017. The 2024 centenary celebrations included exhibitions, the book "Belstaff: Our First 100 Years," and special editions, honouring its foundations while embracing progress. Contemporary designs integrate sustainable materials, preserving the signature waxed cotton. Updates to the Trialmaster and Racemaster—such as adjusted lengths and vibrant hues—maintain authenticity. Its cultural resonance endures, seen in Ewan McGregor's "Long Way Round" expeditions. The jacket represents lasting adventure in today's world.
Conclusion: Why the Belstaff Jacket's Heritage Matters Today
Belstaff's heritage, spanning from 1924 to the present, embodies resilience and elegance. From the vision of Eli and Harry to wartime contributions, racing triumphs with the Trialmaster and Racemaster, and celebrity associations, it inspires. In 2025, the jacket connects wearers to a rich history of adventure and superior craftsmanship. As we embark on new paths, it encourages preparation and appreciation of quality. Explore the legacy—what draws you to the Belstaff Jacket?
Belstaff has defined adventure-ready outerwear for a century, from its 1924 origins in Stoke-on-Trent to its iconic Trialmaster jacket worn by legends like Steve McQueen. Known for waterproof, rugged designs, Belstaff blends British craftsmanship with timeless style. Watch the video below to explore Belstaff’s 100-year journey and why their jackets remain a staple for motorcyclists and outdoor enthusiasts.
