Belstaff Heritage: From 1924 to Now

Introduction: The Enduring Appeal of the Belstaff Jacket

The Belstaff Jacket represents a remarkable blend of craftsmanship and adventure. Founded in 1924 in England's Midlands, Belstaff emerged as a pioneer in outdoor apparel, growing from modest beginnings into a symbol of durability and sophistication. Known for its waxed cotton that repels the elements and designs optimised for motorcycle use, the Belstaff Jacket has forged a century-long legacy. This article traces Belstaff's evolution from its origins to its current position, incorporating historical milestones and real-life examples, such as endorsements by Steve McQueen. We will also examine iconic models, such as the Trialmaster and Racemaster Belstaff Jackets, showcasing their design, history, and cultural significance.  

The Founding Years: Birth of the Belstaff Jacket in 1924

In 1924, Eli Belovitch and his son-in-law, Harry Grosberg, established Belstaff in Stoke-on-Trent, Staffordshire, introducing the foundational Belstaff Jacket. During the post-World War I period, as motorcycles gained traction, there was a clear need for reliable outdoor protection. Belovitch and Grosberg innovated with waxed cotton, enhancing the Belstaff Jacket's waterproof capabilities. Their early workshops were hubs of activity, where the initial Belstaff Jackets took shape. By 1928, they released motorcycle-focused garments such as the Senior TT Competition Coat, featuring practical elements like large lapels and a slanted map pocket. These innovations defined the Belstaff Jacket's blend of functionality and style, laying the groundwork for enduring adventure apparel.

Growth in the 1930s: Belstaff Jacket Becomes a Rider's Essential

By the 1930s, the Belstaff Jacket had gained significant momentum. In 1931, motorcyclists worldwide relied on Belstaff Jackets for warmth, dryness, and protection. These Belstaff Jackets excelled due to advanced waxing methods that effectively repelled water. Riders navigating rainy British landscapes found their Belstaff Jackets indispensable. In 1933, Belstaff underwent a subtle but significant adjustment to its name, changing the spelling from "Bellstaff" (with two 'l's) to the current "Belstaff." This modification, likely driven by branding considerations, aimed to streamline the name for better market appeal and pronunciation. Stories from the time highlight racers' dependence on Belstaff Jackets for performance. This period established the Belstaff Jacket as a vital component for riders, merging practicality with evolving aesthetics.

World War II Era: Belstaff Jacket Goes to War

The onset of World War II in 1939 prompted Belstaff to adapt for the war effort. Commissioned by the Defence Ministry, they manufactured waterproof Belstaff Jackets for the British Army and Royal Navy. Soldiers and sailors depended on the Belstaff Jacket in challenging conditions. The waxed cotton Belstaff Jacket demonstrated exceptional resilience. Accounts from the era underscore how Belstaff Jackets supported troops in demanding environments. Following the war, as motorcycles became more agile, Belstaff refined its jacket designs for enhanced performance. This adaptability underscores the Belstaff Jacket's versatility, from civilian use to military essentials.

Post-War Innovations: Evolving the Belstaff Jacket Design

Post-war, Belstaff embraced rapid advancements. The 1950s brought refinements to Belstaff Jacket design, catering to faster motorcycles and exploratory pursuits. They improved the waxed cotton composition, resulting in lighter yet more robust Belstaff Jackets. This era paved the way for classics like the Trialmaster and Racemaster Belstaff Jackets. Riders sought advanced features, and Belstaff responded with reinforced areas and adjustable elements. Examples include motorcycle club members who viewed the Belstaff Jacket as a mark of distinction. The post-war surge transformed the Belstaff Jacket into an emblem of liberation and quality.

The Iconic Trialmaster: A Legendary Belstaff Jacket

The Trialmaster Belstaff Jacket, launched in 1954, achieved legendary status when Irish rider Sammy Miller wore it during the Scottish Six Days Trial. As an emerging talent, Miller's victory elevated the Trialmaster Belstaff Jacket. Its design featured practical innovations: four pockets, a belted waist, and an angled map pocket. Miller's achievements—10 Isle of Man TTs, 29 Grand Prix, 11 British trials championships—were accomplished in this Belstaff Jacket. Culturally, Steve McQueen's adoption made the Belstaff Jacket a film icon, while Che Guevara used a Trialmaster on his motorcycle journey. The Trialmaster Belstaff Jacket endures as a beacon of rugged elegance, continuing to be produced with pride.

The Racemaster: Speed and Style in a Belstaff Jacket

The Racemaster Belstaff Jacket complemented the lineup, tailored for high-speed pursuits. With a streamlined silhouette, dark navy waxed cotton, and racing reinforcements, this Belstaff Jacket met the demands of the post-war racing scene. It influenced biker communities and appeared in the media, shaping subcultures. Though overshadowed by the Trialmaster, the Racemaster Belstaff Jacket's appeal lies in its fusion of tradition and modernity, with updated fits in current versions. Racers often attributed successes to the Racemaster Belstaff Jacket's aerodynamic qualities. This Belstaff Jacket embodies the thrill of velocity and refined design.

1960s Cultural Boom: Belstaff Jacket on the Big Screen

In the 1960s, the Belstaff Jacket achieved international recognition. Led by the Trialmaster and Racemaster, Belstaff Jackets appealed to Rockers and celebrities alike. Steve McQueen's preference positioned the Belstaff Jacket as a motorcycle fashion staple, notably in "The Great Escape." Later figures, such as Kate Moss and Ewan McGregor, continued this tradition, but the 1960s established its cultural footprint. Pioneers such as Amy Johnson, the first woman to fly solo from England to Australia, utilised Belstaff apparel. The Belstaff Jacket harmonised utility with style, attracting explorers and luminaries. This era cemented the Belstaff Jacket's status in popular culture.

Modern Era: Belstaff Jacket in the 21st Century

In September 2025, the Belstaff Jacket continues to flourish under INEOS ownership since 2017. The 2024 centenary celebrations included exhibitions, the book "Belstaff: Our First 100 Years," and special editions, honouring its foundations while embracing progress. Contemporary Belstaff Jackets integrate sustainable materials, preserving the signature waxed cotton. Updates to the Trialmaster and Racemaster Belstaff Jackets—such as adjusted lengths and vibrant hues—maintain authenticity. Its cultural resonance endures, seen in Ewan McGregor's "Long Way Round" expeditions. The Belstaff Jacket represents lasting adventure in today's world.

Conclusion: Why the Belstaff Jacket's Heritage Matters Today

Belstaff's heritage, spanning from 1924 to the present, embodies resilience and elegance. From the vision of Eli and Harry to wartime contributions, racing triumphs with the Trialmaster and Racemaster Belstaff Jackets, and celebrity associations, it inspires. In 2025, the Belstaff Jacket connects wearers to a rich history of adventure and superior craftsmanship. As we embark on new paths, the Belstaff Jacket encourages preparation and appreciation of quality. Explore the legacy—what draws you to the Belstaff Jacket?

Belstaff has defined adventure-ready outerwear for a century, from its 1924 origins in Stoke-on-Trent to its iconic Trialmaster jacket worn by legends like Steve McQueen. Known for waterproof, rugged designs, Belstaff blends British craftsmanship with timeless style. Watch the video below to explore Belstaff’s 100-year journey and why their jackets remain a staple for motorcyclists and outdoor enthusiasts.